Freelance Copywriter & Content Strategist
Aria Spears
Military spouse currently based at Fort Liberty, N.C.
Aria Spears is a writer with a global outlook and a passion for people. After growing up in the varied worlds of Missouri, Egypt, Sudan and Kenya, and now living as an active duty Army spouse, Aria writes to build bridges. She works to keep the reader front-and-center to create a lasting impact through a clear and actionable message.
Aria earned a Master of Nonprofit & Civic Leadership from Drury University and a BA in Commnication with an emphasis in rhetoric, analytical writing and logic. She has over seven years of professional communications experience in B2B, B2C, nonprofit, e-commerce and higher education.
When she’s not writing, you can find her exploring every nook and cranny of her city, playing endless games of fetch with her Jack Russell Terrier and family, persuading people to join civic boards, making seasonal mocktails or—lately—attempting to perfect the art of crochet chickens.
Where do you want to start?
Connect on LinkedIn or send an email below! I’ll get back to you promptly.
What to Expect When We Work Together
Humility – Listen first and ask questions until you get to the heart.
Action – Write to inspire action and to create impact.
Focus – Work with grit and courage. Stay engaged at every step.
Innovation – Always be ready to adapt to cutting-edge practices and technologies.
Get Your Questions Answered
Is it possible to get an estimate for my project?
100%! Send me the details for your project (as many as you can!) and I will get back to you with an obligation-free estimate.
Where can I view your portfolio?
My portfolio is certainly available for viewing here on the site. If you have any specific questions about certain kinds of projects, include that in your message and I’ll send over additional details!
Do you have service packages?
Yes! Take a look below:
1. Entreprenuer Branding Package: Are you building a website or platform and need help figuring out exactly what makes you or your product unique in the market? This package includes 2-3 private brand language sessions with me, a site copy makeover and a social media content mix strategy.
2. Website Copy Makeover: If you’re revamping your website, I can review every page and detail. I can provide suggestions and make edits for how to best tailor your site toward your highest-impact CTAs (Calls to Action).
3. Profile Makeovers: How are you showing up online? Are you communicating what you THINK you’re communicating? Whether on LinkedIn or Bumble, I can help you communicate your best self to the people with whom you most want to connect. Think it won’t make a difference? Think again!
4. Monthly Blog or Social Subscription: Creating content is definitely a grind, but I can help! If you need ongoing help with blogs or social content, I can create and implement a strategy on your behalf. All you have to do is approve the posts before I schedule them.
There are many more options, these are just a few! Contact me now for a free estimate.
What if I don't know my brand/business message yet?
It can be hard to nail down what exactly makes your business unique, especially from the inside! That’s where I can help you discover what unique qualities you or your products bring to the market. I’ve made worksheets we can review together to refine your brand language and connect you with the right people.
What are your specific areas of expertise?
As with many copywriters, I’m adept at learning the language of a new industry at the drop of a hat. That said, however, I do have a Master of Nonprofit & Civic Leadership, experience in social impact work and marketing agency experience. I also have over ten years of cross-cultural experience in a variety of settings.
My work portfolio includes both B2C and B2B, as I’ve written copy for brands as varied as mattresses, stethoscopes, a law firm and more.
So in short, I have seven years and counting of strategic communication experience in higher ed, B2B, B2C, e-commerce and nonprofit. That’s a lot of variety, but the transferable skills of communication are the same!
What's your process for working with clients?
It depends on the type of project, but in general, I will ask you a lot of questions about your business, help refine what you want to be the core message and then build from there. In meetings, I really value a set agenda, active listening and staying focused. I value professionalism, but it’s also fun when you can have a laugh, too! Structured fun? Maybe that’s it.
In short, I want you to feel comfortable and like you are aware of each step in the journey. I’ll communicate quickly and often to ensure you’re in the loop and able to make in-scope adjustments along the way.
What's your hourly rate? Or per word rate?
Copy and content are tricky because sometimes the smallest, shortest phrase can take hours of research, concepting and more. So I can’t exactly quote an exact rate because it really depends on what kind of project it entails.
Message me with your project details now and I’ll be happy to get you a free estimate.
Based in:
Fayetteville, N.C.